LEADING APPROACHES FOR THE IMPLEMENTATION OF SYNERGIC ECONOMIC EFFICIENCY FOR ENTERPRISE INNOVATION AND DEVELOPMENT STRATEGY

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  • TITLE: LEADING APPROACHES FOR THE IMPLEMENTATION OF SYNERGIC ECONOMIC EFFICIENCY FOR ENTERPRISE INNOVATION AND DEVELOPMENT STRATEGY
  • AUTHOR(S): A.V.Cherep, A.G.Cherep, L.G.Oleinikova
  • ABSTRACT: This paper develops a methodological approach for assessing leading synergetic effects from using the strategy of the economic innovation mechanism development (SEIMD) at enterprises. This approach is based on the formation of emergence between the parameters, components, elements of the development strategy, levers, tools, subsystems of the innovation mechanism, support units and components of innovation activity systems given the action of the market environment factors in order to increase the expected effect to large volumes. The approach is grounded on the use of system and phased approaches and aims at providing financial, economic, innovation and investment, technological, production and marketing effects caused by use of a certain type of development strategy. We postulate that the usage of this methodological approach would allow achieving a cumulative effect of synergy, improving the enterprise’s position, stabilizing its development, organizing production and economic, financial activities in the medium and long term. It was established that the advantage of the synergetic effect assessment based on the use of SEIMD lies in the possibility to strengthen synergetic relations between the components of the development strategy; achieve certain types of effects based on the enterprise’s performance; calculate the total synergetic effect; take into account the effects of external and internal factors that affect the development strategy; determine the dynamism of the economic mechanism and innovation activity, that is, variability of their constituent elements in the course of time; shape the methods to counter the threats of the market environment. The proposed methodological approach means that it is possible to determine the SEIMD efficiency, level of its stability, expected types of synergetic effects given the changes in the market factors’ affect in order to provide the stability of the enterprise’s development. In addition, the assessment of the synergetic effect is aimed at determining the efficiency of the selected SEIMD, which is implemented at the enterprise, feasibility of its use, role in the activities and development of the industrial enterprise as well as at calculating the effects of its implementation.
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